April 29, 2014
8:30am - 1:30pm
ÜberTube 2014 Brand Summit is an exclusive, independent event for digital marketing executives to meet with their peers while learning how to leverage YouTube for maximum brand impact.
ÜberTube 2014 Brand Summit takes place the morning of April 29, 2014 at the Gansevoort Park Avenue Hotel in New York City.
With skyrocketing audience numbers, YouTube is now the most influential place where brand conversations and decisions happen. ÜberTube 2014 Brand Summit is the world's first event that focuses on the importance of YouTube for brand marketing.
Showcasing extensive industry data and best practices, ÜberTube addresses strategy and execution challenges head-on and brings together digital luminaries for detailed sessions on content, advertising, and results.
With keynotes from Google's Lucas Watson and NPR's Bob Garfield, ÜberTube also includes three additional sessions important to marketers:
Content Conundrum: Why Teenagers Making YouTube Videos In Their Bedrooms Have a Bigger Audience Than Most Brands
Media Madness: Why Traditional Ad Techniques Miss the Mark with Digital Audiences on YouTube
Vanity Vs. Value: Why Data and Measurement Drive Outstanding YouTube Brand Performance and Visibility
Join an audience of your peers at ÜberTube 2014 Brand Summit on April 29 in New York City.
Vice President of Global Brand Solutions
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College. Lucas and his wife, Suzanne, live in Palo Alto, CA, with their four young children. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
President and Co-Founder of SEO-PR
Author of YouTube and Video Marketing: An Hour a Day
Jarboe is the author of YouTube and Video Marketing: An Hour a Day, which is part of the Marketing with Social Media: An Hour a Day Collection. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA programs in Digital Marketing and Social Media Marketing and he is the Content Marketing faculty chair at Market Motive. He writes for Search Engine Watch and ReelSEO. He is also a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.
Jason serves as an advisor to SellerCrowd, Audience Fuel, PadSquad, Sulia and more and is a member of the board of directors at The IRTS. Krebs received his B.S. from West Virginia University and currently resides with his family in New York City.
Co-Host of NPR's On The Media
Editor of MediaPost
Chief Technology Officer
Vice President, Corporate Global Digital Marketing
The Estée Lauder Companies Inc.
Leading up to this position, Ms. Thalberg worked in both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International; Senior Vice President of Marketing at Sure Fit; and Vice President of Advertising at Revlon. She has also held leadership positions at Procter & Gamble Haircare, Marshalls, J&J, Clairol, and Victoria's Secret. Marisa Thalberg is a graduate of Brown University.
Vice President, Digital Strategy
Alex and Ani
Founder and CEO
A serial entrepreneur, Bettina has built successful technology companies in the U.S. and Europe. Prior to Pixability Bettina co-founded the Swiss-based speech software specialist SVOX AG in 2001. SVOX was sold to Nuance Communications (NUAN) for $125 million. Bettina holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. Bettina is co-author of "Video Marketing for Dummies," and a recipient of The Boston Business Journal's "40 under 40 Award."
With a natural knack for teambuilding, Mashburn took his skills straight to the business world without missing a beat. Mashburn successfully assembled a team of savvy professionals specializing in administration, finance, project management, insurance, and advertising. This rock-star team quickly developed an ownership model that resulted in an impressive business portfolio. To date, Mashburn — the entrepreneur — has ownership interest in numerous restaurant franchises (38 Outback Steakhouse restaurants, 40 Papa John's pizza restaurants, and three Dunkin Donuts stores), car dealerships (owner of Kentucky's Toyota on Nicholasville and Lexus Store of Lexington), real estate, and the thoroughbred horse racing industry. In his spare time (and when not laser-focused on new investment opportunities) Mashburn even served as an ESPN on-air NBA analyst (2006-2010). Currently Mr. Mashburn is a Board Member of the ROI Acquisition Corporation and a Board Member of the FairBridge Hotels International.
Jonathan has modernized the communications discipline for the world's greatest agencies including DraftFCB, Arnold Worldwide, The Martin Agency and DDB Worldwide and Ogilvy & Mather. He is also co-founder and Chairman of the International Association of Internet Professionals and serves on the Board of Directors for WebWise Kids, a non-profit organization specializing in family education and educational outreach for safe Internet usage.
Jonathan has lectured at numerous universities including Northwestern, Harvard Business School and hosted numerous seminars from the 4A's to the DMA and OMMA, SXSW and Cannes.
Chief Marketing Officer
Rob is the former co-founder of NetEffect, a worldwide consulting firm and a leader in the integration of video content with professional services. Rob is a YouTube-certified speaker and writer on digital video strategy for brands and content producers. He is the co-author of Pixability's 2013 breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
Chief Revenue Officer
Kennedy was formerly the Senior Vice President of Global Sales and Product Strategy at Glam Media, Inc., where she led the development of several key products and campaigns that drove significant global ad revenue. Kennedy's product experience is not just limited to content creation and distribution but also includes several data and social products and partnerships. Prior to Glam, Kennedy spent 7 years at the helm of East Region Digital Sales at Scripps Networks.
Digital Media Reporter
She has written, photographed and produced video for The Los Angeles Times, MSNBC, TIME and CBS News, among other publications. When she's not chasing down a story, she's probably binge watching something with her dog Roscoe.
|8:45 – 9:00 AM||Introduction and Welcome||Rob Ciampa, Pixability|
|9:00 – 9:15 AM||Opening Remarks: Why YouTube Requires a Different Approach||Bettina Hein, Pixability|
|9:15 – 9:45 AM||Keynote: Why YouTube is Critical to Brand Success||Lucas Watson, Google|
|9:45 – 10:15 AM||Brand Leaders on YouTube Strategy||Jonathan Sackett, MashburnSackett
Marisa Thalberg, The Estée Lauder Companies, Inc.
Ryan Bonifacino, Alex and Ani
|10:15 – 10:30 AM||Break|
|10:30 – 11:00 AM||Down the YouTube||Bob Garfield, MediaPost, NPR|
|11:00 – 11:30 AM||By the Numbers: YouTube Science and Measurement||Andreas Goeldi, Pixability|
|11:30 – 12:00 PM||YouTube Content Conundrum||Michelle Castillo, Adweek
Jason Krebs, Maker Studios
Alison Kennedy, StyleHaul
|12:00 – 12:20 PM||Digital Transformation||Greg Jarboe, SEO-PR, YouTube Marketing Author
Jamal Mashburn, MashburnSackett
|12:20 – 12:30 PM||Close||Rob Ciampa|
|12:30 – 1:30 PM||Lunch + Networking with Speakers|
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Pixability is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Pixability's software mines billions of YouTube video views, relevant social communities, search patterns, and competitors' moves. Brands use these insights to hone strategies, optimize channels and content, and execute ad campaigns. Pixability automates, coordinates, and measures the entire YouTube process to help brands boost ROI and outpace the competition.